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Let's face it: all our homes and offices are filled with our favorite portraits: shots of wedding days, school pictures and other events depicted through posed loved ones. These may make us feel good, but only because we can directly identify with the people in the photo. However, these types of shots are not the best people photos for presentations with punch. They appear unnatural and offer no insight into the mood of the subject. When choosing people photos for a presentation, pick:
*Shots that show interaction among the subjects as they will elicit more emotion and have a greater impact.
*Shots that feature people looking at something other then the camera lens. Again, these shots draw the eye in more and the viewer wonders about what the subject is thinking or feeling.
Remember, people shots that have impact are those that are unlike the shots people see every day in their normal routines, so don't be afraid to select something unusual for your presentation.
With the millions of stock photos out there for you to use in your presentation, how do you know which ones to choose? What makes a photograph good enough for a presentation? What should you avoid when choosing a stock photo?
One of the most important things to avoid in a photo is a busy background. The eye needs enough of an interesting image to be drawn into the photo, but when there is too much to look at it becomes overwhelming. So, when there is significant background aspects in a photo of a pet or person, the quality and expression are lost. If you choose a photo with a busy background, your audience won't see the impact and emotion you are trying to get across in your presentation.
With the advent of royalty free stock photography sites, millions of photos have been made available to those creating presentations for marketing and other purposes. Royalty free stock photo sites offer photographic images for sale at rock-bottom prices, sometimes for as little as $1. But with easy-to-use graphic design programs, some people are finding other types of images can have an even greater impact. One idea for your next presentation is to use a "replica" of a fine art print. These types of images can also be found on stock photography sites. So, the next time you have to create an interesting presentation, give this alternative a try!
If you are creating your own presentation, there are endless ways you can find photos to use, especially on sites that offer cheap royalty free images. But, you must be certain that the resolution is clear enough once you obtain or download that photo. Basically, photos are made up of tiny pixels. A 'dots per inch' value is then given to the photo, which tells the viewer more about the resolution. More recently, an industry standard has been created; it is 300 dots per inch, or dpi. If you choose a photo that is at least 300 dpi, you can usually be assured that the photo resolution will be clear enough for your use.
Great photos are everywhere. It's easy to find endless images of people, landscapes, food and business owners in action. But, don't be tempted to just download any photo you see on the web for your next presentation. Some photos can be copyright-protected by artists and using them could land you in trouble, or worse yet, with a lawsuit with a photographer or his or her agency representative.
These days, the sharing of photos has become so commonplace you might think it's always legal, but it's not. Therefore, the next time you decide to use a photo for a presentation, check the source and any legal rights the photographer might have to the photo. Better yet, visit the numerous royalty free stock photo sites where you'll have instant access to great shots you can use without worrying about royalty fees or infringement.
|Sheri Ann Richerson|