August 17, 2007, Newsletter Issue #25: Stock Photos Are Cost Effective

Tip of the Week

Consider the cost for a marketing executive trying to obtain a photo needed for a website. The executive has to first hire the photographer, pay for any related expenses and wait days for the photo to be scheduled and taken. And, what if that photo must be taken outside and it's raining or snowing? More time is wasted waiting. Now, consider the same scenario with stock photography in mind. That executive can go online, enter key search words and find the perfect shot in minutes! Also, that shot may cost the executive anywhere from $1 to $40. Some sites even allow ongoing downloads for a monthly fee, maybe $140. This is the reason stock photography has become so popular. It saves marketing experts and graphic designers countless hours and hundreds of dollars financing just a single necessary shot.

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