If you visit a stock photography website and decide to buy a rights managed photo instead of a royalty free shot, the cost of using that photo can vary greatly. If the photographer who captured the shot is famous in the photography world, his or her shots can cost thousands of dollars. For this reason, a small business owner or employee preparing a presentation or marketing campaign may simply not be able to afford a rights managed image. But, lesser known photographers, who have lots of shots for sale, might agree to a reasonable fee so you should investigate lots of online stock sites to glean a good idea of what types of rights managed images are available and what they cost on an individual basis.
In general, the cost of a rights managed image will be based on the following: the size of the photo, the placement of it in a particular location or presentation, the duration of its use and the geographic location. Just because a fee is associated with a rights managed photo doesn't mean you can't afford it, so do your homework online and you might be surprised at what you find.
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