August 24, 2007, Newsletter Issue #26: What is Vector Art?

Tip of the Week

A vector image is basically a graphic image that is defined by colors, shapes, lines and other visual qualities. (A vector image is not the same as a bitmap graphic image).

You see vector art countless times every single day. Consider the sign you just drove by, the image a company uses as part of its logo or the heading of a newsletter you just received via email. Different types of programs are used to create vector art. Some of these include CorelDRAW, Photoshop and Adobe Illustrator. Vector art is as limitless as the human imagination and can be very powerful when used in a presentation, on a company website or other marketing material. By creating or purchasing an original piece of vector art, you can express exactly what you want to convey through an image and vector art is a great alternative to traditional photography. 

Vector art can be edited using certain software programs. Unlike photos, vector images are often 'resolution independent' and might be easier to incorporate into a presentation or other marketing material.

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