Photographs Have Their Own 'Mood'

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How do I choose the right photo for my use?

Photographs Have Their Own 'Mood'

Be aware as you choose photos to buy that good photography shots elicit certain moods for the viewer. For example, a shot of mountains taken at sunset will vary according to the camera settings. A bright shot exposed one way may make you feel light and happy, but the same shot taken with a different exposure setting may elicit a somber mood. It's important to consider this fact when buying stock photos as you don't want to pick the one that makes you feel good, but the shot that enhances the mood you need for your use -- whether it is a web site, brochure or other presentation.



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Jennifer Mathes, Ph.D.